I'm Rose Anne, but most people call me RA. I'm a web designer and front-end builder based in Manila, and at the core of it all, I'm someone who loves to create.
My path into design wasn't a straight line, but every detour taught me something useful. I started out learning SEO at Bizme Solutions, which taught me early on that how a page is structured matters as much as what's on it. From there I moved into digital content production at Viva Communications, spending years understanding how people consume content, what makes them stop scrolling, and what makes them leave. By the time I moved into design at Accel Scaling, I wasn't starting from zero. I was bringing everything with me.
Once I started designing, I couldn't stop at just the visuals. I wanted to understand how pages were built, how systems connected, how a form submission turned into a follow-up email. One skill led to another until I was owning the whole thing, from the first wireframe to the live build to the automated backend running quietly behind it.
That's the part I love most. Seeing something go from a blank canvas to a fully functioning experience, and knowing I built every layer of it.
Today I work across landing pages, websites, sales funnels, and booking flows. I think of every project as a story with a beginning, a middle, and a very intentional end, designing with UX intent, building on GoHighLevel, Elementor, WordPress, and custom HTML and CSS, and connecting everything through Zapier and API integrations.
Somewhere along the way I realised that the pages I was most proud of weren't just the ones that looked good. They were the ones that anyone could use and the right person couldn't walk away from.
Accel Marketing
2023 – Present
Senior Creative Designer / Web Designer & Builder
This is where everything came together. I stopped being someone who just handed off designs and started owning the entire outcome, from the first wireframe to the automation that runs quietly behind the page. I design in Figma, build in GoHighLevel or Elementor, and wire up Zapier flows that connect the site to CRMs, email platforms, and everything in between. Nothing gets handed over until the whole thing is solid, front to back.
Web Designer
My first real test of building for longevity rather than a single launch. The Next Wave, a recurring business event platform, taught me how to design systems that survive multiple cycles. Repeat users notice when things break. That accountability sharpened everything about how I approach structure, maintainability, and UX clarity.
Viva Communications, Inc.
2018 – 2021
Digital Content Producer
Before I ever touched a wireframe professionally, I spent three years studying how millions of people consume content. Working across large media brands gave me a front-row seat to how people actually behave online. That understanding has quietly shaped every layout decision I've made since.
Bizme Solutions, Inc.
2017 – 2018
Online Marketing Associate
Where I first learned that structure and discoverability are just as important as design. Understanding SEO early on shaped how I think about hierarchy, content, and layout from the very first draft.
iProspect Philippines
2016
Digital Graphic Design Intern
Where it started. A summer watching real design decisions get made under pressure, for real clients, with real deadlines. I left knowing this was exactly the work I wanted to do.
